Home / Why You Buy: 21st Century Advertising
This item is only available for Canadian orders.
Catalogue Number: 200137
ISBN Number: 1-55740-930-7
Producer: Learning Seed
Subject: Marketing
Language: English
Grade Level: 9 - 12, Post Secondary
Country Of Origin: United States
Copyright Year: 2001
Running Time: 22
Why You Buy: 21st Century Advertising
This item is only available for Canadian orders.Catalogue Number: 200137
ISBN Number: 1-55740-930-7
Producer: Learning Seed
Subject: Marketing
Language: English
Grade Level: 9 - 12, Post Secondary
Country Of Origin: United States
Copyright Year: 2001
Running Time: 22
If your advertising videos were produced back in the 20th century, it's time to update and discover Why You Buy: 21st Century Advertising. Advertising once aimed to persuade or claim product superiority. But today's ads often make no claims for the product and use subtle tactics to get around our substantial defenses against commercial arm twisting.
This video looks at person-to-person selling, direct mail, ads and emotions, and TV commercials to reveal how they sneak under our persuasion radar.
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