Take a video trip to a supermarket to observe what marketers know about consumer behavior. Viewers learn how supermarkets are programmed to encourage shoppers to buy the most profitable foods. Explore how every detail of a store, from the size of the shopping carts to the color balance of the lighting in the produce department is a marketing tactic. Viewers learn about continuity offers, bounce patterns, variable margin pricing, slotting allowances, shelf talkers, tie-ins, shelf hangers, and the "rule of nines."