Home / Blind Spots and Biases: Hidden Forces That Shape Your Decisions
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Catalogue Number: 200256
ISBN Number: 1-55740-567-0
Producer: Learning Seed
Subject: Consumer Studies
Language: English
Grade Level: 9 - 12, Post Secondary
Country Of Origin: United States
Copyright Year: 2010
Running Time: 24
Closed Captions: Yes
Blind Spots and Biases: Hidden Forces That Shape Your Decisions
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Catalogue Number: 200256
ISBN Number: 1-55740-567-0
Producer: Learning Seed
Subject: Consumer Studies
Language: English
Grade Level: 9 - 12, Post Secondary
Country Of Origin: United States
Copyright Year: 2010
Running Time: 24
Closed Captions: Yes
We use mental shortcuts every day to help us make decisions, and oft en we don't even realize it. This program explores fi ve mental shortcuts, or "blind spots": Expectati on, Belief, Availability, Anchors, and Imitati on. Learn why opti cal illusions and magic tricks surprise us, and how our need to confi rm our beliefs oft en prevent a cold. Understand how availability aff ects purchasing habits, how a bias can make a normal price seem like a great sale, and what causes laughter to be so contagious.