The Click Trap: The Dark Side of Digital Advertising
Numéro de catalogue: TVP128
Producteur: Video Project, Inc.
Producteurs: Brugueras, Carles
Réalisateurs: Porta, Peter
Agences de production: Polar Star Films
Sujet: Documentaire, Droit criminel, Études de gestion et d'administration, Études de la consommation, Marketing, Médias sociaux, Sciences sociales, Sociologie, Tech/Voc
Langue: Anglais
Niveau scolaire: 9 - 12, Post-secondaire, Adulte
Pays d'origine: United States
Année du droit d’auteur: 2024
Durée: 84:40
Ever feel like an ad for running shoes or a podcast about vegan living pops up in your feed just when you started thinking about joining a gym? Highly engineered algorithms curate ads with acute precision for any given user of any given system. This selling point of this model of digital advertising ensures that certain content is selected and delivered to some but not all viewers. But when does digital marketing become digital mind-control? Google, Meta and Apple claim to restrict the appearance of disinformation, extremist hate and criminal material on their platforms, but that doesn’t stop such content from existing in these spaces, nor does it prevent it from generating multi-billion-dollar corporate returns. Are safer, more ethical ways to do business online even possible? Expert testimony and prescient evidence inform this alarming tech-sposé into the social impact of digital advertising, which asks a difficult question: Is global democracy the collateral damage of online capitalism?
** Streaming Rights Not Available for Post Secondary Institutions **
"A good starting point for class discussions about online privacy, how internet content is curated and monetized, and the consequences of this structure for our society... Highly recommended for upper-level high school through college classrooms." – Educational Media Reviews Online
"A very accessible documentary... Recommended. The Click Trap has a place in introductory advertising courses. It would also be a solid option for a public screening to educate seniors on web safety and technology." - — Video Librarian
"Expert testimony and prescient evidence inform this alarming tech-sposé into the social impact of digital advertising, which asks a difficult question: Is global democracy the collateral damage of online capitalism?" - Hot Docs
“Offers more than a litany of transgressions by greedy corporations, and even some hope... Listen to these passionate anti-greed activists and you might become a believer.” — POV Magazine
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